Hi, This series is going to be very very interesting and important because with this video we are going to learn Digital Marketing Course which help you to earn a Google Certification and a Bright Career in service or as a free launcher whatever you want to be,
Hello and welcome! This program has been specifically designed so every type of learner can be successful in completing the seven courses for the Google Digital Marketing & E-commerce Career Certificate. These courses will help you prepare for an entry-level digital marketing coordinator or e-commerce specialist role. No prior experience in marketing or e-commerce is required.
Why are skills in digital marketing and e-commerce in such high demand? One reason is that the world is undergoing a digital transformation. A growing number of people get their news and information online and through digital subscriptions instead of from television, radio, or printed publications. As a result, marketing professionals recognize that they must connect with potential customers using digital media. Similarly, for some businesses, revenue from online sales can equal or even exceed revenue from in-store purchases. Businesses must grow their online sales competitively and retain both types of customers.
During each course in the program, you will complete activities that include practice in tools that many marketing and e-commerce specialists use every day. In doing so, you’ll gain experience to effectively engaging customers along each stage of their customer journey. By the end of this program, you’ll understand how to work on search engine optimization projects, digital marketing campaigns, e-commerce strategies, customer loyalty programs, and more.
Foundations of Digital Marketing and E-commerce—(current course) Learn about the fields of digital marketing and e-commerce and the skills needed for associate-level roles.
Attract and Engage Customers with Digital Marketing—Apply the marketing funnel concept to stages of the customer journey, including engagement, conversion, and loyalty. Learn methods for search engine optimization so potential customers find your products or services.
From Likes to Leads: Interact with Customers Online—Learn how to create marketing content and ads on social media platforms and evaluate their effectiveness using social media analytics data.
Think Outside the Inbox: Email Marketing—Learn how to execute email campaigns, use mailing lists, and automate customer communication and workflows.
Assess for Success: Marketing Analytics and Measurement—Learn how to collect, monitor, analyze, and present data from marketing campaigns using analytics and presentation tools.
Make the Sale: Build, Launch, and Manage E-commerce Stores—Learn the process to create a new e-commerce store and drive traffic to the online business through advertising campaigns.
Satisfaction Guaranteed: Develop Customer Loyalty Online—Learn strategies to build customer loyalty in e-commerce and use specific tools to help develop and maintain client relationships. This course also closes out the program with professional development topics to help you prepare for a job search.
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