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Digital Marketing

Google E-E-A-T: What Changes Were Actually Made? [Video]

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We all know that Google is constantly making updates to its search algorithm. In 2022, there were 10 significant updates added to the list of Google Search ranking updates. One of the most significant changes was the introduction of Google E-E-A-T in Google’s search quality rating guidelines. 

Most marketing teams and content creators already knew the concept of Google E-A-T (expertise, authority, trustworthiness). However, on December 15, 2022, Google announced its latest formula update, adding an extra “E” to the acronym. This new “E” stands for experience. 

This is a minor update. Google stated that this latest update shouldn’t impact your processes if you’ve followed the original E-A-T guidelines closely. Today, we’ll look closely at how this change affects your content strategy and why it matters. 

Key Takeaways

  • Google accounts for more than 84% of the global search market, making it one of the most popular search engines in the world. Chances are your audience is …

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