Last week at the Cannes Lions International Festival of Creativity, Google launched a playbook for designing accessible marketing, expanding its toolkit, All In.
Google was also the festival’s first official accessibility partner, with Cannes Lions, American Association of Ad Agencies, and Ad Council all endorsing the playbook which was created in partnership with LaVant consulting and Disability:IN.
In a blog post last week, global CMO at Google, Lorraine Twohill highlighted Google’s ‘A Coda Story’ campaign, featuring Google coder Tony Lee, and his family, to illustrate how powerful inclusive marketing can be.
Google featured a session at Cannes Lions last week focusing on inclusive marketing, entitled ‘Build for Belonging: Accessibility Marketing in Action’, featuring group creative director at Google, and the creator of the campaign, KK Walker, alongside Tony Lee, the subject.
The campaign the pair discussed the importance of telling real stories, listening to and adapting to feedback, and the …