Google revealed how it keeps user-created reviews on Google Maps free of abuse and fraud in a new blog post and video.
Just like with other platforms dealing with moderation at scale, Google says it uses a mix of automated machine learning systems and human operators.
Google Uses Machine and Operators
The details come amidst growing scrutiny of user reviews on websites like Yelp and Google Maps. Businesses have been affected with negative reviews for implementing COVID-related health and safety measures, including vaccine requirements and masks, often beyond their control.
Other reviews have criticized businesses for not keeping the usual business hours during a pandemic, according to The Verge.
On Tuesday, Feb. 2, Yelp reported removing more than 15,000 reviews between April and December 2021 for violating its COVID-19 content guidelines.
This is a 161% increase over the same period in 2020. Yelp stated …