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Google Merchant Center Next: What You Need to Know [Video]

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Google Merchant Center Next: What You Need to Know

2024-04-11T16:22:31+00:00

Google Merchant Center has long been a cornerstone for running shopping ads on Google Ads, utilizing product feeds to seamlessly connect advertisers with their target audience. Enter the new era โ€“ Google Merchant Center Next.

Understanding Google Merchant Center Next

Google Merchant Center Next marks a significant redesign of the interface, aimed at enhancing user experience and providing actionable insights. As of late 2023, with a full rollout in 2024, advertisers are in for a transformative journey. Our experts at StubGroup have taken a deep dive into this redesign and have come up with an overview of the key features and nuances of this new iteration.

Key Features Overview

1. Overview Tab: The redesign focuses on making data more actionable. The Overview Tab provides insights into product performance, status, and recommendations. Organic performance gains prominence, reflecting Googleโ€™s emphasis on both paid and organic aspects.

2. Notifications:A dedicated section …

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