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Google Nest Celebrates the Simple, Tender Moments of Home to Unveil Its New Branding [Video]

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Digital Marketing

Much of the discussion around the freshly rebranded Google Nest today will surely be about the product line’s newest home gadget: the Google Nest Hub Max, whose 10-inch display can act as a security camera, thermostat control, video phone, voice assistant and more.

But not to be overlooked is the lovely 90-second spot—created by agency 72andSunny L.A. in collaboration with Google and production house Smuggler—to launch the Google Nest branding, which officially reunifies Nest with the Google hardware portfolio. The two were split in 2015 with the creation of the Alphabet parent company, but Google announced last year it would fold them back together to bridge Nest with other household products like Google Home.

The ad debuted today at Google I/O alongside the announcement of the Google Nest Hub Max device.

Relatable and charming, capturing a wide range of vulnerable moments, the spot is based on a concerted effort by the brand to capture …

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