Google’s latest Pixel vs iPhone ad is equal parts heartwarming and cringeworthy (video)

Even though Google has been (more or less) involved in the mobile hardware manufacturing business for over a decade, it’s definitely no secret that the replacement of the Nexus family with the Pixel smartphone line brought with it a major increase in the search giant’s resources invested in this industry.

We’re talking everything from hardware design to software support and, yes, marketing, with the latter department very clearly ramping up its spending in the last couple of years. But the newest Pixel ad doesn’t star any of the greatest basketball players around, and with the Super Bowl still many months away, it’s unlikely to have cost Google much.

Instead of all that, the 90-second YouTube video embedded below seems to take a page from Samsung’s combative playbook while following five similar clips in the same “#BestPhonesForever” campaign from just last week.

Titled “Friends React”, the new spot stars a Pixel 7 Pro and iPhone …

Tags Google Marketing, Google Tips