Governance and oversight – Sticky Marketing Club [Video]

Grant Leboff: Brian, one of the things that I thought was quite surprising in the book, is when you’re looking at high-performance organizations, one of the things that you identify as importance, is governance.

Brian MacNeice: Mm-hmm (affirmative).

Grant Leboff: I think a lot of people always think of governance as sort of getting in the way of what we’re supposed to do in the bureaucracy and the paperwork. But actually I think you show that at a level, it actually helps, it doesn’t hinder.

Brian MacNeice: Yeah.

Grant Leboff: Perhaps you can explain how that works.

Brian MacNeice: Yeah. Governance isn’t sexy. Nobody who talks about a high-performance organization never really addresses the subject of governance. But we’ve got a very simple principle that we call “just enough process.” The ideal, and what you’re looking for, and what we found in high-performing organizations, is that they build just enough process in order to make sure …