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Marketing Platforms and CRM

Gregory Gifford on his Marketing Cloud journey and the power of the Salesforce community [Video]

Gregory Gifford on his Marketing Cloud journey and the power of the Salesforce community

In today’s episode, we are delighted to be joined by Gregory Gifford, a Salesforce MVP and the author of Automating Salesforce Marketing Cloud.

We explore Greg’s early career aspirations, how he was first exposed to Marketing technology and how he has seen marketing automation evolve over the years.

Greg talks about his initial experience with ExactTarget, how the platform has expanded since the Salesforce acquisition and when he first acknowledged the power of the Salesforce community.

We look at the differences between working client and agency side, as well as discuss the skills that are required in a Salesforce Marketing Cloud team.

Finally, Greg shares some advice for anyone on the periphery of the Salesforce ecosystem and explains who will find value in his book.

You can connect with Greg on Linkedin –
https://www.linkedin.com/in/gregory-gifford-238a0625/

We hope you enjoy the episode.

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Marketing Platforms and CRM

B2B Sales & Marketing: As Easy As ABX for Marketing Operations [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.