7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads

Gretchen Walsh’s Instagram Following Jumped by 68% During US Olympic Trials [Video]

Categories
Social Media Marketing

Nine straight days of primetime coverage on free-to-air NBC was a huge boon for the marketability of swimming, but it was also a huge boon for swimmers’ individual brands – at least those who took advantage.

While some athletes chose to stay out of the spotlight during last week’s Olympic Trials, skipping or delaying media access, Walsh took full advantage of her World Record and was rewarded with a huge boost in social media following – which will likely turn into big financial rewards into the Paris Games and onward to the Los Angeles 2028 Games, expected to be one of the biggest financial windfalls for American Olympic athletes in history.

From June 15th, the start of the Olympic Trials, until today, Walsh’s Instagram follower count has grown from 29,487 to 49,550 – a 68% increase. She previously saw big bumps during her historic performances at the ACC Championships and …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos