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GroupM Assembles Industry To Innovate New TV Ad Formats Beet.TV [Video]

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Digital Marketing for Professionals

LAS VEGAS — In an era where streaming is surging, the need to revolutionize ad formats for the digital living room is more critical than ever.

So GroupM recently formed an Ad Innovation Accelerator program.

BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join the working group, which GroupM said will “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments such as Peacock, Telly, The Roku Channel and YouTube, among others”.

In this video interview with Beet.TV, Mike Fisher, Executive Director, Investment Innovation, GroupM, says the program aims to concentrate on current trends in the living room, identify areas ripe for innovation, and bring novel ad formats to clients.

In its announcement, GroupM said the program “will aim to evolve the traditional 30-second ad spot by integrating advanced digital technologies that will enhance brand-to-viewer connections and drive measurable results”.

While the program has an ambitious vision, Fisher acknowledges that it …

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