Marketing Analytics and Reporting

Heatmaps 101: Using Website Heatmaps to Analyze Your Site (+ Common Errors to Avoid) [Video]

1. Analyze Google Analytics

I start by analyzing Google Analytics. I find pain points within the funnel. These pain points include… 

  • Leaks
  • Problematic pages
  • Pages that need optimization 

When I find something interesting (eg. a big drop on X page), I set up the right heatmap to test a hypothesis I develop based on this data. 

But heatmap research could also come from customer service tickets where people complain about something not working, a conversion drop on a form, or a page getting stuck. There are so many possibilities and all of them relate to your customer research.   Heatmaps should fit in with my customer research.

2. Ask questions

Then I start asking questions.

Important note – Heatmap reports are only as good as the questions asked while setting them up. Randomly looking at heatmaps to get insights will only send you down a rabbit hole.

Related questions could be:

  • Are people given all the relevant …
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Marketing Analytics and Reporting

"Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance" Ads conversion [Video]

If you're running Google Ads campaigns, it's important to track your sales performance to improve your return on investment (ROI). In this video, we'll walk you through the process of recording and analyzing data for your Google Ads sales. You'll learn about the different metrics you need to track, such as click-through rates, conversion rates, and cost per acquisition (CPA). We'll also show you how to use tools like Google Analytics and Google Ads reporting to gain insights into your data and make informed decisions about your advertising strategy. Whether you're a beginner or an experienced advertiser, this video will provide you with valuable tips and strategies to optimize your Google Ads sales and boost your ROI.#googleads #googleAds, #salestracking, #datarecording, #performanceanalysis, #ROI , #click-through-rates, #conversion rates, #CPA, #GoogleAnalytics, #advertising #strategy, #digitalmarketingcourse #digitalmarketingtips #digitalmarketingtraining #googleadscampaign #googleadwords #googleadwordstutorial #[email protected]