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Hot Off the Press: What is Digital PR and How Can You Use It in Your Digital Marketing Strategy? [Video]

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Digital Marketing for Professionals

Hot Off the Press: What is Digital PR and How Can You Use It in Your Digital Marketing Strategy?

What is digital PR? This just in…digital PR (digital public relations), refers to the practice of managing and enhancing a brand’s reputation, visibility, and relationships with its target audience through online channels and digital media platforms. It often requires the use of digital tools and techniques to communicate and engage with people online, including influencers, publishers, and anyone else in the digital landscape.

Digital PR happens across a number of different online platforms, such as social media channels, news websites, blogs, or online publications. A company (like yours) may use it to spread brand messages, create meaningful connections, and drive brand awareness.

Join Dylan in this video as he dives into the world of digital PR and explains how you can make the most of it for your business. Get ready for a quick but thorough explanation of this game-changing approach to digital marketing as we reveal expert tips and advice to enhance your digital PR efforts.

Stay tuned as we deliver the facts to help boost your brand’s visibility and online reputation. We’ll explore the power of leveraging online platforms and building relationships to amplify your reach and connect with your target audience.

Video timestamps:

00:00:00 // What is digital PR?
00:00:50 // Digital PR vs. digital marketing
00:01:26 // How to improve your online PR strategy

🎥 Check out these videos to keep learning!

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📘 We also have written content on our website!

Digital media strategy for beginners ▶ https://www.webfx.com/blog/marketing/digital-media-strategy/
B2B digital marketing basics ▶ https://www.webfx.com/digital-marketing/glossary/what-is-b2b-digital-marketing/
The modern digital marketing funnel ▶ https://www.webfx.com/digital-marketing/learn/digital-marketing-funnel/

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