How a Boom in Feature-Length Films Is Transforming Branded Content [Video]

Branded content is in a transitional period. Whether you’re a brand, agency or marketing consultancy, you’ve no doubt noticed that forming a loyal relationship with an audience is becoming harder than ever before. People no longer consume content, engage with it or trust brands like they used to. As a result, we’ve found ourselves in a sticky situation.

However, it seems like things could be changing as brands experiment with an increasingly popular format: long-form video. Now, brands are not just making ads—they’re making movies.

This is by no means a new phenomenon; brands have been making long-form content for years. However, over the past year, there has been an increase in brands creating longer videos for their audience, an audience who has seemingly had enough of short-form ads, social media snippets or branded content marketing pieces.

Here are four brands in particular that have garnered attention.