How DTC brands can scale with success [Video]

DTC brands comprise nearly 13% of all eCommerce business in the U.S., and their ever-growing popularity should come as no surprise. These brands are often the disruptors of the existing market and their hyper-focus on the customer experience results in 23% of consumers stating that DTCs offer better quality products. But launching and operating a DTC brand comes with its own set of challenges, such as:

• Competing against the convenience and accessibility of established retail brands
• Maintaining independence while protecting the brand
• Providing fast and free shipping — including labor and storage costs, the two biggest spending costs for small businesses

So, what avenues exist for these businesses to successfully scale? One possible avenue for growth is to partner with an eCommerce platform, as IBIS World estimates that by 2023, the percentage of business conducted online is forecast to reach 28% of all business activity. If that’s the case, then what do business owners have to look for as they …