By: Shash Mehrotra, Associate, Industry Analytics
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Watch Part 2: https://youtu.be/WxHko7GuDls On February 21st, we had the privilege of conducting a webinar in collaboration with ...
Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub 0:06 Introduction 1:56 Agenda 2:31 Migrating to Google Analytics 4 3:36 GA4 Account Structure 6:42 Demo - creating a GA4 property 9:10 Demo - creating a Data Stream 13:00 Demo - Google Ads linking with the GA4 Setup Assistant 15:17 Measuring custom events in GA4 19:03 Measuring Conversions in GA4 26:15 Migrating users with the GA4 Setup Assistant 29:50 Reporting & Explore in GA4 34:35 Demo - Reporting 38:00 Demo - Customization 44:23 Demo - Explore
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Agorapulse is the social media hub for ROI-driven marketing teams. Social media is the most powerful lever for driving brand recognition, generating leads, a...
Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics. You'll learn about the advanced data collection and modification controls, user governance, and privacy features that help set Google Analytics 4 apart. 0:06 Introduction 0:45 Agenda 1:05 Enhanced Measurement & Events 6:08 Organizational Governance 9:31 Privacy Controls 10:33 Takeaways