If you’re looking for a way to get more out of your SEMrush free trial account, this video is for you. Here I’m going to be digging into at least three things that you should do with your 14 day SEMRush trial. By the end of this video, you’re going to have a clear understanding of what a successful SEMRush trial would mean for you and your business.
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0:00 – Introduction to How I Would Use My SEMRush 14 Day Trial Today
0:54 – Example website that we are going to use
For our example today, we’re going to be using a website that I reviewed a few years ago with SEMRush tutorials, which is girlswhostem.com. This is an affiliate website for girl product reviews around STEM education. And so what we’re going to do is we’re going to plug them in and take a look at what’s been going on with this website.
1:11 – The first thing you want to look at
The first thing you want to look at when you’re in the domain overview section is what is the trend line or what are some of the trends that I see about my website.
What you want to look at when you look at your own website is what is the trend? Is the organic traffic in the last six months or a year up into the right, is it flatlined or as a potentially going downhill.
In the case where your website is flatline, it might be a situation in which you don’t have enough content that’s new on your page, that’s really giving meaningful juice to potentially ranking on new keywords.
2:49 – Another thing to look at in SEMRush
What you also want to look at is what is your authority score because this plays a huge factor in terms of how high your website ranks in Google for your particular niche and the clusters of keywords that you might be targeting.
If you are in the situation where you find yourself with an authority score of maybe 15 or less then what you should focus on is building backlinks because it means that Google doesn’t have enough clarity in terms of you as an authority for your respective niche.
3:59 – What’s the backlink section look like
The other thing you want to look at is the backlink section. In this backlink section, you’re going to get a lot of detail in terms of what is going on for your particular site.
If you can, try to get that percentage up, maybe 50% or higher being do follow links. You do not want no followings to be the bulk of your backlink strategy.
6:07 – SEMRush’s competitor research tab
This is where you’re going to be able to find all sorts of different tactics that your competitors might be doing really well as well as just figure out exactly where you should go next in your content strategy.
Something you need to remember here is that your search competitors aren’t necessarily your direct competitors in the case where you’re running a full-on business, that might be like a product business or a B2B SaaS business and things like that.
9:41 – Digging into SEMRush’s competitor analysis tab
When you’re digging into this competitive analysis phase, what I want you to do is I want you to filter down based off of some different search parameters.
For example, you want to look at what’s giving them the most traffic, you’re typically going to want to isolate four positions, one through five, keyword volume of at least a hundred or more because that’ll signal things that are a little bit more important to them.
10:58 – Digging into the SEMRUsh’s Keyword Magic Tool
the Keyword Magic Tool is where we’re going to start searching for particular phrases that might relate to the sort of content that we’re creating.
So the first thing that I like to do is I usually like to filter down in terms of keyword difficulty. The next thing I’m going to do is I’m going to filter out by keywords that have at least a hundred volume to a thousand.
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.