One question we get all the time is “How is Wayfair’s Sponsored Product program different than Amazon’s PPC ?” Wayfair’s …
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FORMULAS Word Count: =LEN(Cell)-LEN(SUBSTITUTE(Cell," ",""))+1 Countif : = COUNTIF(H5:P5,"less than sign 48") Vlookup : = VLOOKUP(Cell,Select full table(fix with f4),6(Select column),FALSE)Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPCWhat is Amazon PPC?Amazon Pay-per-Click (PPC) advertising is part of Amazon’s internal advertising system. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in Amazon’s search results and on competitor product listings. In this way, sellers can present Amazon customers who are ready to make a purchase with relevant products at the point of sale — and then measure their ads performance to identify which specific ads are driving conversions. Amazon then charges them each time a potential customer clicks and views their ad. It’s a highly effective technique to derive sales and rank organically.ACoS:Advertising Cost of Sales also known as ACos is the percent of sales spent on advertising. This is calculated by dividing total ad spend by sales. ACos must be lower than your products actual profit margins if your profit margin is 30% then your ACos must be lower than 30% to get into profit zone. For example, if you spent $4 on advertising resulting in attributed sales of $20, your ACoS would be 20% (i.e., $4/$20 = 0.20). Formula: 100 ([total ad spends] ÷ [total sales])Attributed Sales: Attributed sales are the total product sales generated within one week of clicks on your ads. Your sales data can take up to 48 hours to update so, don’t get worried if sales are not appearing. You can view the individual sales totals for advertised products and other products in the Campaign Performance report.Impressions: Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is doing.Clicks: The number of times your ad has been clicked by customers.Click-through Rate: A click-through-rate also known as CTR is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you'll have a 1% CTR.The average CTR on Amazon is 0.41%.Formula: clicks ÷ impressionsChecklist to run a successful PPC:1. Your listing must be well optimized it must contain relevant keywords and your back end also needs to be optimized.2. Your listing must have more than 5 reviews in order to get the juice out of PPC.3. Your Images must be attractive and should also contain life-style images.4. Buy-Box must not be suppressed.5. Your listing should contain all the information of your product to convert buyers.6. NO keyword stuffing must be done.Types of Amazon PPC ads: There are three types of PPC ads in Amazon1. Sponsored Products2. Sponsored Brands 3. Sponsored DisplaySponsored Products:Sponsored Product ads appear in search results and product listing pages, and can closely resemble organic listings. This is the most common type of Amazon PPC ad. It is used by 66% of third-party sellers.When creating sponsored product ads, there are two types of keywords targeting strategies a seller can use: automatic targeting and manual targeting. Let’s explore their differences1. Automatic targeting2. Manual targeting1)Automatic Targeting:The automatic strategy involves targeting keywords that Amazon’s algorithm determines are related to your product listing. Amazon algorithm takes these keywords from your products listing page. Over time, Amazon uses data that it collects from shoppers’ clicks and purchases, then adjusts the ads to better suit your listing and increase conversions. In Automatic targeting you don’t have to give amazon keywords.Within automatic targeting, sellers can use four different keyword match types: • Close match• Loose match• Substitutes • ComplementsClose match: In Close match ads appear when shoppers use search terms that are closely related to the product you’re advertising.Loose match:In Loose match ads appear when shoppers search keywords loosely related to your product.Substitutes:In Substitutes match type to target shoppers who are considering products that are similar to your product, but sold by a different brand (i.e., a Cuisinart blender instead of a Kitchenaid blender) Complements:Complements match type targets shoppers viewing detail pages of products that complement yours (i.e., paintbrushes to go with a paint set)Note: Auto campaigns gives more keywords and is mainly used as research campaigns. The downside of Auto campaigns is that it lacks the optimization options that other ad types [email protected]@ppckeywordoptimizationPPC KEYWORD [email protected]
Mike and Carrie discuss the last week in local search - Today they take a look at Square's newest rival, what's new with the FTC, best practices and tips for your GBP listings, and a whole lot more!Mike’s Links:Losses Mount for Startups Racing to Deliver Groceries Fast and Cheap - https://www.wsj.com/amp/articles/losses-mount-for-startups-racing-to-deliver-groceries-fast-and-cheap-11643544004Apple working on tech to allow iPhones to directly process credit cards - https://appleinsider.com/articles/22/01/27/apple-working-on-tech-to-allow-iphones-to-directly-process-credit-cardsWith $4.2M Fine, FTC Kills 'Review Gating' - https://www.nearmedia.co/ftc-drops-a-4-2-review-abuse-fine/FTC's Review Guidelines Part I: Business Marketers - https://www.nearmedia.co/ftcs-business-marketer-guidelines/Ep 49: GMB PWND by spammer, Google moves toward contextual advertising & The FTC updates review guidelines - https://www.nearmedia.co/ep-49/We Studied 81,000 Page Titles - Google Rewrote 61% Of Them - https://zyppy.com/blog/google-title-rewrite-study/Video verification is now available for Google Business Profiles - https://searchlabdigital.com/blog/video-verification-is-now-available-for-google-business-profiles/Best Practices When Moving Your Business Location in GMB - https://whitespark.ca/blog/best-practices-when-moving-your-business-gmb-listing/Google Promotes Pointy From Google In Business Profiles - https://www.seroundtable.com/pointy-from-google-promotion-32823.html?utm_source=tldrmarketing.com&utm_medium=referralColan Nielsen Google Promotes Pointy, Twitter - https://www.seroundtable.com/pointy-from-google-promotion-32823.html?utm_source=tldrmarketing.com&utm_medium=referralCarrie’s Links:Apple to Rival Square by Turning iPhones Into Payment Terminals - Bloomberg - https://www.bloomberg.com/news/articles/2022-01-27/apple-to-let-iphones-accept-credit-cards-without-extra-hardware?fbclid=IwAR34SkK-P-9-P0PvoIr_gA2lxeMfyl0qbAi7QT6JK6q0ccQ_SUj-bKmpQekNJ Restaurant Threatened to Fire Workers Who Didn't Get 5-Star Reviews - Business Insider - https://www.businessinsider.com/nj-restaurant-fire-workers-5-star-google-reviews-tio-edison-2022-1GBP Edits currently pending review - Local Search Forum - https://localsearchforum.com/threads/all-gbp-edits-are-currently-pending-review.58636/https://twitter.com/clairecarlile/status/1487069016258711552?s=20&t=dWf3BBXql7PKIIgTDv7Hcg - Claire Carlile - https://twitter.com/clairecarlile/status/1487069016258711552?s=20&t=dWf3BBXql7PKIIgTDv7HcgDon’t Just Set It and Forget It: A 10-point Guide to Monitoring Google Business Profile - BrightLocal - Claire Carlile, BrightLocal - https://www.brightlocal.com/learn/monitor-google-business-profile/https://www.brightlocal.com/research/local-consumer-review-survey/ - BrightLocal - https://www.brightlocal.com/research/local-consumer-review-survey/
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Brand campaigns are one of the ways to (ethically) steal traffic from a competitor. You want it to steal instead of the other way around! Thankfully, there's an easy fix to stop Performance Max from stealing from your brand campaigns. Watch this video to learn about it.We're seeing promising results with Performance Max campaigns for eCommerce. But no one likes how it's stealing from other campaigns, especially from Brand campaigns.Brand campaigns are one of the key campaigns we run for all of our clients. It's also a great campaign to generate quality leads in high competition markets.That's why we don't want anyone or anything (Performance Max) stealing from it.Caden, one of our Client Managers, figured out how to put an end to the greed that is Performance Max. Kasim shares it in this video so you can save money and time... and sleep well at night without having to worry about your Brand campaign.Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecommerceRelated Videos:Why You Absolutely MUST Run A Brand Campaign in Google Ads:https://youtu.be/SMH0z387w48Performance Max Is the Future (Here’s How It Will Play With Other Campaigns):https://youtu.be/x_JOV2NdZRk6 Sneaky Ways To Steal Traffic From Your Competitors - Google Ads:https://youtu.be/8xKAAqhvGG0👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCrVDWy0g6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAAqhvGG0How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-zliYA4Google Ads Playlist:https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?#googleads
Join Grow with Google Speaker, Maria Elena Duron, as she shows you how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like your Google Business Profile, Google Trends, Search Console, Google Analytics, Google Ads, and more.In this workshop we’ll discuss best practices for:Improving your website’s visibility in Google’s organic search results, on all devicesDetermining keywords, phrases, and search trendsOptimizing a free Google Business ProfileAdvertising your business on Google✔️Join the Market In Moments Free Community: https://www.klibrand.com/market-in-moments✔️ Register for Maria Elena's Marketing Webinars: https://www.klibrand.com/events⭐⭐⭐⭐⭐Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google's Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads.Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs CouncilMaria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.