Digital Marketing for Professionals

How Keap Built an Irresistible Chatbot & Grow Sales Pipeline by 50% [Video]

Today’s buyers are picky. It doesn’t matter if they’re B2C or B2B. They’ve come to expect an experience – in person and online – that’s immediately relevant, helpful and human. All at the same time.

No easy feat.

And it’s understandable. No one wants to feel like just another number on a spreadsheet or name in a database. Buyers want to feel like they’re part of an exclusive club. That’s what makes one-to-one hyper-personalized marketing so successful.

But is it scalable?

Keap, a leading provider of CRM and marketing automation software designed just for small businesses, thinks so. They developed a formula to deliver highly personalized experiences at scale. And guess what?

It works.

Using their unique formula, the Keap team increased sales pipeline via conversational marketing by 50%.

Here’s how they did it.

Urgency, Emotion & Intentionality

Which of these two bots would you chat with?

Probably the latter.

Who wouldn’t want a special …

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Digital Marketing for Professionals

How To Create a Successful Content Hub [Video]

Learn how to create a successful content hub with best practices in mind. Blog post: Subscribe today for weekly tips: Chapters: 1:56 Lead with content most relevant to your audience 2:45 Group 15+ posts per page 3:35 Include several editorial selections 4:10 Manually curate your categories strategically 4:28 Ensure thumbnails are on-brand and diverse 4:45 Add calls-to-action 5:10 Have hub inherit the main navigation 5:49 Add a clear search function 6:15 Put your most important content first 6:56 Siege Media hub example 8:48 Nerdwallet hub example 10:09 Zendesk hub example 11:26 Asana hub example Listen on iTunes: Listen on Spotify: Listen on Google: Follow Siege on Twitter: Follow Ross on Twitter: Directed by Cara Brown: Email Ross: [email protected] #seo | #contentmarketing | #contenthub | #whatisacontenthub