Social Media Marketing

How Luxury Brands Can Stay Relevant To The Modern Affluent Consumer [Video]

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What does wealth in an increasingly-conscious world look like? Rumble Romagnoli of leading luxury digital marketing agency Relevance explores, aided by panel discussions from this year’s Modern Affluence Summit.

The luxury industry is constantly changing. So are the ways in which audiences interact with brands. Modern affluent consumers – individuals who seek to make purposeful purchases with luxury brands that build cultural value – are an increasingly important audience. Marketers must understand this consumer group if they are to create luxury marketing strategies that resonate with them.

Relevance recently attended the third Modern Affluence Summit at Soho House in London. The Modern Affluence Summit seeks to challenge the status quo and stereotypes of the modern affluent consumer, providing valuable digital insights to the luxury industry.

This year, the Modern Affluence Summit focused on investment generation, Quantum curation, and what it takes to become a good ancestor. Here, we summarize key …