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Marketing Platforms and CRM

How Marketo used Intent data for a “wake the dead” campaign [Video]

How Marketo used Intent data for a “wake the dead” campaign

By using Bombora’s Intent data, Marketo was able to 2X every campaign that they added the single sniper shot score to.

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Marketing Platforms and CRM

B2B Sales & Marketing: As Easy As ABX for Marketing Operations [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.