Marketing Analytics and Reporting

How One Coworking Brand 12x’d Their Inbound Marketing Leads in 2021 – A Coworking/Hubspot Case Study [Video]

How One Coworking Brand 12x’d Their Inbound Marketing Leads in 2021 – A Coworking/Hubspot Case Study

Gather, a regional coworking operator near Richmond, VA, had a world-class “product,” but was looking to up-level its marketing and sales tools and processes. They partnered with member Rick Whittington, a local marketing agency owner, to design a comprehensive marketing strategy and implement HubSpot as the primary tool to manage and track their marketing efforts.

My guests on today’s show are: Rick Whittington: President of Whittington Consulting and Caroline Prettyman: Senior Account Strategist, Whittington Consulting

Rick, Caroline and I discuss:
– Gather’s goals to develop a comprehensive marketing strategy that could support its 7+ locations
– The process that Rick’s agency went through to conduct a needs analysis and identify gaps in systems/processes and tools.
– Some of the specific strategies that Gather implemented – a more robust CRM, reporting dashboards, promotional landing pages, Google Ads, a 3D, online tour used as a “lead” magnet
– Gather’s implementation of HubSpot as their CRM and content marketing hub
– What worked, what didn’t

Everything Coworking Featured Resources:
– Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space –
– Community Manager University –
– Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective –

Resources Mentioned in this Podcast:
Whitington Consulting –
Rick Whittington on LinkedIn –
Caroline on LinkedIn –
The Gather Case Study –

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Marketing Analytics and Reporting

Google Data Studio Tutorial - Lesson 41 - Area Chart [Video]

In this tutorial, we will be discussing about Area Chart in Google Data Studio#datastudio #datastudiotutorial #datastudiodashboardLearn the basics of using Google Data Studio including how to manage, edit and arrrange data for reports using different data sources.This lesson has been made using Google Data Studio using Chrome Browser but is applicable for other supported browsers as well.If you like this video, here's our entire playlist of Google Data Studio tutorials: MediaFacebook:* Hope you enjoyed the video! Please then don't forget to:* Subscribe* Like* Comment* Share with your friends