Marketing Analytics and Reporting

How One Coworking Brand 12x’d Their Inbound Marketing Leads in 2021 – A Coworking/Hubspot Case Study [Video]

How One Coworking Brand 12x’d Their Inbound Marketing Leads in 2021 – A Coworking/Hubspot Case Study

Gather, a regional coworking operator near Richmond, VA, had a world-class “product,” but was looking to up-level its marketing and sales tools and processes. They partnered with member Rick Whittington, a local marketing agency owner, to design a comprehensive marketing strategy and implement HubSpot as the primary tool to manage and track their marketing efforts.

My guests on today’s show are: Rick Whittington: President of Whittington Consulting and Caroline Prettyman: Senior Account Strategist, Whittington Consulting

Rick, Caroline and I discuss:
– Gather’s goals to develop a comprehensive marketing strategy that could support its 7+ locations
– The process that Rick’s agency went through to conduct a needs analysis and identify gaps in systems/processes and tools.
– Some of the specific strategies that Gather implemented – a more robust CRM, reporting dashboards, promotional landing pages, Google Ads, a 3D, online tour used as a “lead” magnet
– Gather’s implementation of HubSpot as their CRM and content marketing hub
– What worked, what didn’t

Everything Coworking Featured Resources:
– Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space –
– Community Manager University –
– Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective –

Resources Mentioned in this Podcast:
Whitington Consulting –
Rick Whittington on LinkedIn –
Caroline on LinkedIn –
The Gather Case Study –

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Marketing Analytics and Reporting

Navigating the Change between Google Analytics 4 vs Universal Analytics [Video]

Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics. You'll learn about the advanced data collection and modification controls, user governance, and privacy features that help set Google Analytics 4 apart. 0:06 Introduction
 0:45 Agenda
 1:05 Enhanced Measurement & Events
 6:08 Organizational Governance
 9:31 Privacy Controls 
10:33 Takeaways