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How Skewed Analytics Leads to Bad Marketing | Cybersecurity Sessions #14 with Matt Wilkinson [Video]

How Skewed Analytics Leads to Bad Marketing | Cybersecurity Sessions #14 with Matt Wilkinson

In a recent Netacea report, 60% of businesses reported a minor financial impact caused by bots skewing their analytics, and with the busiest eCommerce period of the year fast approaching, businesses need to fight back.

How do bots affect businessesโ€™ data, marketing campaigns and paid media planning? Host and Principal Security Researcher Cyril Noel-Tagoe is joined by Spikeโ€™s Head of Paid Media Matt Wilkinson to discuss the effect bots will have on marketing analytics this Black Friday and how to keep your enterpriseโ€™s analytics safe from automated threats during periods of peak traffic.

Learn more about Netacea’s approach to bots at https://www.netacea.com.
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๐Ÿข Netacea, Maybrook House, 40 Blackfriar’s Street, Manchester, M3 2EG
๐Ÿ“ž 03309 950 040
๐Ÿ“ง [email protected]

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๐Ÿ“ž 415-295-4844
๐Ÿ“ง [email protected]

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๐Ÿ“ž 212-209-1532
๐Ÿ“ง [email protected]

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๐Ÿ“˜ Facebook โ–ถ https://www.facebook.com/Netacea.corp/
๐Ÿค Twitter โ–ถ https://twitter.com/Netacea_AI

๐—”๐—น๐˜€๐—ผ ๐—ฆ๐—ฒ๐—ฒ
๐Ÿ”ข Bad Bot Traffic Impact Calculator โ–ถ https://www.netacea.com/impact-of-bots-calculator/
๐Ÿ‘พ The Genesis Market Report 2021 โ–ถ https://www.netacea.com/the-genesis-market-report-2021/

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