How Technology Can Optimize Your B2B Content Marketing Strategy [Video]

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018.

However, content marketing needs careful planning and implementation to ensure success. For …

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