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How the Energy Sector can get smart with video

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Video Content Marketing

Smart technology offers a huge opportunity for the energy and utility markets. There is even a new buzzword, electech to describe it. How does this affect marketers who want to create video content for energy firms?

A switch towards thinking like a tech company and using video as an effective tool to inspire and educate customers is an ideal approach. In this blog, I’ll look at ways that marketers in the energy and utility sector can create powerful video content whether it’s a brand film or an explainer.

The opportunity for smart energy tech

From energy efficiency audits and real-time billing to battery storage, microgrids, and intelligent substations, what’s being dubbed ‘electech’ really offers the energy market the prospect of giving their customers just what they’re looking for.

It seems that respondents trust energy utilities to introduce smart tech into their homes more than other sectors, including engineering or technology. A recent PwC studyfound: “now that customers are …

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