How to AB Test Sequences in HubSpot [Video]

Do you want to run sequences in HubSpot but aren’t sure which email or subject line will be most effective? Well, now you can A/B test your sequences in HubSpot!

In this video we’ll show you how to use AB testing for sequences in HubSpot to improve the outcome of your sequences, increase engagement, and hopefully lead to more conversions!

We’ll also cover:
– What you should use AB testing for in HubSpot sequences
– Best practices for AB testing in HubSpot
– Changing variations of your sequence in HubSpot

00:00 Introduction
00:40 Why Would You Use AB Testing in HubSpot Sequences?
01:05 Creating a Sequence in HubSpot
01:24 Editing Versions of Your HubSpot Sequence
01:57 What to Use AB Tests for in HubSpot Sequences
02:41 Naming Your HubSpot Sequences for AB Testing
03:51 Important Reminder About AB Testing Sequences in HubSpot
04:53 Viewing Insights for AB Testing Sequences in HubSpot
05:20 Another Important Note About AB Testing Sequences in HubSpot
07:04 View Data Under Steps in HubSpot Sequences
07:25 Adding Another Variation for AB Testing in HubSpot Sequences
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🎬ABOUT HUBSPOT HACKS:
HubSpot Hacks is a weekly YouTube series hosted by HubSpot Agency SimpleStrat.com. It’s full of tutorials, featuring tips, tricks and how-to’s from marketers and sales professionals just like you. Whether you need a quick tip or in-depth details about how to put the tool to work, these HubSpot tutorials are sure to help.

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