Custom parameters and tracking templates are broken down in very simple terms on this video, even for non-technical people to understand.
See the point of having these 2 things added on your Google Ad campaigns and its relevance to making you make a pile of money with PPC.
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1:34 Tracking Template in Google Ads
11:09 Example of How I use these to make money
18:08 New tighter search campaigns
22:35 Tracking LTV of different types of traffic
27:27 Tracking LTV of free offers to poach competitor clientele
32:47 Tracking Conv. rates of leads
41:59 Seeing Value of prospecting vs. buying leads
55:45 Seeing Values of leads by gender, age, income level
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