How to Add the Facebook Pixel to WordPress (For Beginners) [Video]

There are a thousand things we could discuss when it comes to Facebook. Love it or hate it though, your business could likely benefit from running Facebook Ads.

This blog post is about how you can easily install Facebook Pixel to your WordPress website and create an ad account, which will enable you to set up Facebook Ad campaigns geared specifically at people who view content on your website (or, in other words, it will enable you to retarget your website, visitors, with Facebook ads once they’ve left your website).

Furthermore, the same Facebook pixel plugin can be used for conversion tracking as well – but in this blog post, we’ll cover the basics of adding Facebook pixel (a piece of code), rather than how you can use it to track conversions.

So, if you’re selling pink elephants with unicorn tails and someone has visited your website, add Facebook Pixel to WordPress …