The Product Performance Report in Google Analytics brings a great deal of valuable data for any marketer. In it, you will be able to see how much revenue each product has driven, which products are top sellers and which are poor performers plus shopping behavior on these products over time.
Properly understanding these insights will help you determine which of your marketing campaigns are performing well and which ones need optimization.
With this in mind, we have invited Pavel, our Google Analytics expert, to show us how to get and properly read this report so you can start measuring and optimizing your funnels.
00:00 – Introduction
00:18 – Report Types
01:16 – Product List View
02:03 – Product Detail View
02:30 – Product Adds to Basket
02:46 – Removed From Basket
02:53 – Product Checkouts
03:26 – Unique Purchases
04:14 – Basket to Detail Rate
04:31 – Buy to Detail Rate
04:58 – Data Analysis
09:14 – More Information
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