How To Be Influential: Cialdini’s 6 Principles Of Influence And How They Apply To Marketing [Video]

Dr. Robert Cialdini studied “influence professions” such as doctors, lawyers, teachers and police officers. More specifically he studied how they were trained to persuade and influence people. He discovered 6 universal principles of influence that applied to all professions.

The tactics people use to influence others are virtually infinite, but …

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