Digital Marketing for Professionals

How to Build a Modern Marketing Team [Video]

How to Build a Modern Marketing Team

Let’s face it, the key to being successful in any organization is the people.

In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.

Listen as David and Danielle discuss:
-How to identify gaps within the team
-Overcoming the competitive job market
-The importance of creating a proactive environment
-How to assess your MarTech stack

Key Steps for Conducting a MarTech Stack Assessment:
Danielle’s LinkedIn:
David’s LinkedIn:
LeanData Bookit Demo:

——————// Learn More About Us \————————–
Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology.

DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world.

We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode!

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Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here:

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Manufacturing Demand book:

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