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Digital Marketing for Professionals

How to Build a Modern Marketing Team [Video]

How to Build a Modern Marketing Team

Let’s face it, the key to being successful in any organization is the people.

In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.

Listen as David and Danielle discuss:
-How to identify gaps within the team
-Overcoming the competitive job market
-The importance of creating a proactive environment
-How to assess your MarTech stack

Key Steps for Conducting a MarTech Stack Assessment: https://bit.ly/3y9CgAE
Danielle’s LinkedIn: https://www.linkedin.com/in/daniellebalestra/
David’s LinkedIn: https://www.linkedin.com/in/demandgendave/
LeanData Bookit Demo: https://www.youtube.com/watch?v=DM1CEA7T4n0

——————// Learn More About Us \————————–
Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology.

DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world.

We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode!

——————// Learn More About Our Services \————————–

Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm

——————// Check out these other resources \————————–
BDO Digital’s Resources Hub: https://bit.ly/2N3myz1
BDO Digital’s Blog: https://bit.ly/3cVwnt9
DemandGen Radio Podcast: https://bit.ly/3dSEhEZ
Manufacturing Demand book: https://bit.ly/37zkhVw

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Categories
Digital Marketing for Professionals

Are Your Guarantees Hurting Your Online Sales? [Video]

Our brand new eCommerce Mastery Certification is available now: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ One of the biggest wastes of space on your website is a guarantee without teeth, a guarantee can be great but it has to be TANGIBLE! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely want to watch as he talks about the 3 email automations you NEED to have so you’re not leaving money on the table. EXTRA ECOMMERCE RESOURCES The Future of Ecommerce is THIS with Ryan Diess (VIDEO) - https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/ Mobile Ecommerce: 15 Ways to Optimize to Increase Conversions - https://www.digitalmarketer.com/blog/mobile-ecommerce-optimization/ The Best Way to Connect With Your Ecommerce Customers with Scott Cunningham (VIDEO) - https://www.digitalmarketer.com/blog/ecommerce-customers-scott-cunningham/ Become A Certified Ecommerce Marketing Master - https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/

Categories
Digital Marketing for Professionals

Top 7 Digital Marketing Trends at 7 - Ep. 11 - Email Marketing [Video]

Email Marketing with expert Emily McGuire Customer Evangelist, at AWeber.Email marketing is still one of the most effective ways to reach your customers. If you’re not using email marketing yet, now is the time to start! Join us for Episode #11 on Thursday 9th June where we will discuss how expert Emily McGuire Customer Evangelist, at AWeber, helped 4 small businesses with their email marketing strategy and tactics ____________________________ Join us LIVE on Thursday 9th June at 7 pm EST on YouTube with host Tamara Mon Louis. Are you looking for ways to increase your revenue or return on digital marketing? Tune in every week for 7 actionable tips from digital marketing experts. You'll get expert advice that's great if you're just starting your business, or if you've been in business for a few years or more and are looking for ways to take your marketing to the next level. Get free expert advice that can help you achieve your business goals. Watch as we work with four small businesses over 10 weeks to see real results from digital marketing. Subscribe on YouTube to our weekly show! You won't want to miss a single episode. https://lnkd.in/etDYgTQ