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How to Create a Leadership Series on LinkedIn Stories Incorporated [Video]

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Social Media Marketing

Reading Time: 11 minutes

Your leaders are some of your most effective brand ambassadors, recruiters, and company and team promoters. And, there’s a platform built for their thought leadership: LinkedIn.

There’s never been more of an opportunity to shine a light on your leaders while promoting your brand to a built-in audience eager to hear from them. A leadership series on LinkedIn brings your leaders out of the C-suite and into the everyday lives of their connections.

What is a leadership series on LinkedIn? 

A leadership series on LinkedIn is a collection of social posts, in a variety of formats like video, long form writing, articles, pdfs, or photos. Each piece of content in the series is posted over time by the leader and can also be shared or posted by the corporate LinkedIn channel. The intention of a leadership series is to give the audience insight into the leader’s perspective and the culture …

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