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Digital Marketing

How to Create TikTok Ads for Brands Consideration | Make effective ads with Canva’s video editor

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How to Create TikTok Ads for Brands Consideration | Make effective ads with Canva’s video editor

There’s no point in spending on advertising if your video doesn’t get attention. Learn how to create the perfect TikTok ad. Use Canva and these battle-tested tips to get great results.
In this video, we tell you absolutely everything. From logo, text, animations and anything else you can imagine.

💡 WHAT YOU’LL LEARN:
► The importance of TikTok ads
► How to edit a TikTok video with Canva
► Best tips and tricks for editing
► How to measure success in TikTok

⏳ TIMESTAMPS
00:00 Intro
00:35 What are the marketing funnel stages
01:39 What is the consideration stage
02:16 How to measure success in TikTok
03:20 How to add in offer text and amplify with voiceover
03:50 The importance of adding closed captions
04:17 Why you should add an end frame
04:44 How to find the best TikTok Canva template
05:17 How to add a voiceover
06:09 Tips to add videos and text in the timeline
07:52 Ways to use the style tab to recolor text
08:05 How to add the brand’s logo and other editing tips
11:01 How to add animations to a photo
11:36 Tips to replace and duplicate elements quickly
13:06 Ways to add a video CTA
15:13 Wrapping up

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⛏ PLAYLISTS FOR YOU TO DIG DEEPER:
► Try our “Canva for Beginners” Free Course:
https://bit.ly/37KAvvT
► Dive into our free Canva Live Webinars and learn from a wide range of experts:
https://bit.ly/3jZ7Gle
► Check out our Canva step-by-step tutorials for freelancers and small businesses:
https://bit.ly/3i6rUu3
► Learn from our brand ambassadors, the Canva Certified Creatives (CCCs):
https://bit.ly/2Q3cabW
► Discover short Canva Tips & Tricks:
https://bit.ly/3BekZFu
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About Canva:
Canva is the world’s most inclusive design platform that lets anyone design anything and publish anywhere. Canva can help you express ideas, unleash your creativity and achieve your goals. Available in 100 languages and on any device, start with one of Canva’s 615,000 templates and see where your creativity takes you.

❤️ Try Canva now for free: https://canva.me/design-on-canva

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Digital Marketing

The 5 Best Facebook Ads Retargeting Audiences To Use in 2022 (Quick Guide) [Video]

If you are looking to run Facebook ads for your business or your client’s business then WATCH this video. I put together here a super easy to follow guide for the 5 best retargeting audiences to use with facebook ads. I have leveraged these audiences to do over $30,000 in sales this year so I wanted to share my tips and tricks for you to use. Facebook ads are a complex beast and retargeting is something that everyone seems to have a different take on, I am of the camp that you should 1000% be using retargeting ads for your business!✅CONNECT WITH ME:🚀 Work with my agency: https://www.aetherisadvertising.com/👉 Check out my other socials: https://linktr.ee/ericboydbiz✅MORE VIDEOS:-What It Takes To Win In SMMA:https://youtu.be/Z6JI8PN_WXc-Why Multiple Streams Of Income Makes You Poor:https://youtu.be/SFPSCVZEx54-Single Service Vs Multi Service SMMA: https://youtu.be/3raUvWUMjQk-Picking Your $10,000/Month SMMA Niche:https://youtu.be/qL91M7hLp1o-How Much Does It Really Cost To Start An SMMA: https://youtu.be/LEMlDiCWAg8-The Ultimate SMMA Service Guide: https://youtu.be/uHixFGCfk4U-My First 8 Months Of SMMA: https://youtu.be/X4eqY-KpM0o-How I Got My First SMMA Client: https://youtu.be/xzb3MLVYenc-SMMA “Best” Niche: https://youtu.be/mtBQJ8QbOIg✅SMMA WEEKLY UPDATES:-Week 1: https://youtu.be/YYbi1vkESAM-Week 2: https://youtu.be/4GmocJbrxYg-Week 3: https://youtu.be/YtmkT2F1HBk-Week 4: https://youtu.be/P2tJe4Mjthg-Week 5: https://youtu.be/CgrFsgYMJ7M-Week 6: https://youtu.be/GUjHCUHzbUQ-Week 7:

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Digital Marketing

301: Ryan Berman on the Importance of Courageous Ideas 01/26 by Columbia Sports Management [Video]

Joe sits down with Ryan Berman, founder of Courageous, an agency that focuses on creative and courageous marketing. He shares how he got his start in advertising and what is was like to watch the industry change around him. He explains why he left New York for San Diego to become an entrepreneur and pursue his belief in courageous ideas. Berman explains why he fired himself from the first company he started and how that led to him writing his book, Return On Courage: A Business Playbook For Change. Berman shares his tips for bringing a more creative mindset to risk-averse companies and the overall importance of being courageous. He also discusses why he started his nonprofit called Sock Problems. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), and Cindy Li ‘23 (@cindyliiiii), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts. Links: Website: https://ryanberman.com LinkedIn: https://www.linkedin.com/in/courageousideas/ Sock Problems: https://www.sockproblems.com