If you’ve been to our blog before, you might’ve seen us talk about ToFu, MoFu and BoFu content. No, we’re not talking tofu the food; we’re talking about top-of-the-funnel content (ToFu), middle-of-the-funnel content (MoFu), and of course, bottom-of-the-funnel content (BoFu). What’s all that mean? It means that visitors come to …
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