Digital Marketing for Professionals

How to Develop a Content Strategy (with Examples) [Video]

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience.

Here’s why:

Your content strategy is what makes your brand visible on search engines. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website.

In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right.

Let’s get started!

Quick Takeaways

  • A content strategy is a holistic approach to delivering information to customers. It is different from content marketing, which is the execution of your strategy.
  • Clearly-defined goals and performance metrics are foundational components of your content strategy. They keep your strategy focused and help you measure its success.
  • Buyer personas are a valuable tool for defining your target audience prior to launching your content strategy.
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Digital Marketing for Professionals

The Best Social Media Marketing Platform You’re NOT Using [Video]

The social media platform that you thought died is very much alive and making a big impact in marketing. Lauren brings to life the fact that with very minimal effort, you can see monumental results for your business. Visit to check out valuable insights and strategies like this to take your marketing game to the next level. This is video 7 of 7 from the Pinterest Marketing Series with Lauren Petrullo.