In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience.
Your content strategy is what makes your brand visible on search engines. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website.
In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right.
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- A content strategy is a holistic approach to delivering information to customers. It is different from content marketing, which is the execution of your strategy.
- Clearly-defined goals and performance metrics are foundational components of your content strategy. They keep your strategy focused and help you measure its success.
- Buyer personas are a valuable tool for defining your target audience prior to launching your content strategy.