How to Effectively Structure Your Facebook Lead Generation Ads [Video]

Creating high converting Facebook ads is key especially when wanting to build an email list or generate leads because you could end up spending hundreds of dollars per email you capture if your Facebook ads are not effective.

First, before you set up your Facebook lead generation campaign, you need to decide on your budget.

Because if you spend too little on Facebook ads, chances are you will be wasting your time and if you spend too much, it’s like pouring money down the drain. And that specific amount is very different for each advertiser.

Therefore you’ll need to know these numbers:

-Your cost per sale

-Your customer lifetime value

-Your landing page conversion rate

-Your sales conversion rate

-The amount you can spend per lead

-The amount you can spend per click

Once you know these numbers, you can make a more informed decision on how much to spend to acquire Facebook leads.

Let’s say you can spend $200 to acquire a new customer …