Finding backlink opportunities can be pretty difficult sometimes, but SEMRush makes it a lot easier.
In today’s video, I’m going to be sharing with you one screen view that you may find useful in SEMRush that not all that many people make use of.
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0:00 – Introduction to How to Find Easy Backlink Opportunities with SEMRush
0:47 – Digging into SEMRush competitor’s tab
For today’s video, I’m going to imagine that I am this a video recording app called screencastify.com. And I’m looking to try to figure out exactly where I might have some backlinking opportunities.
To figure that out, the first thing you’re going to want to do is to click into the backlink section of SEMRush on your domain overview tab.
Then once you are there, what you’re going to do is you’re going to click into that very last tab on the screen which is the competitors tab.
Once you’ve clicked the competitor’s tab, what SEMRush is going to do is going to run through all of the other sites that are similar to yours.
2:37 – How you can use the list being shown to us on SEMRush
What you can do is you can take a look at which of your competitors potentially have a ton of backlinks or have a ton more referring domains.
By sorting it by common referring domains, what it means is that these are the competitors of ours that have the most links in general, that overlap with people that are also linking to us.
Here you can see that some of the top results are Flipgrid, Kahoot and Screencast-O-Matic. I know right off the bat, that Screencast-O-Matic is a very similar solution to Screencastify.
3:53 – This is what I would do with this sort of competitive research
One of the first things I like to do is I like to look at things that have potentially, maybe happened in the last six months or so.
I might be able to filter down just for the ones that SEMRush has said are related to education that are also linking to Screencast-O-Matic.
And then I can also filter based off certain authority scores.
4:33 – Why would you want to do that?
In the case where, for example, your domain authority score is a 20, you might want to prioritize the other domains that have an authority score of 20 or higher, because if those respective sites are starting to link to you, then you will gradually be increasing your authority score as well.
5:13 – Digging into sites that are currently linking to Screencast-O-Matic
I’d essentially figure out a process for me to start researching who exactly is linking to Screencast-O-Matic at these respective domains.
As I start to scroll through these websites, some of these websites are actually libraries. They are maybe using Screencast-O-Matic to show different video tutorials for their patrons of their library.
6:00 – How do we reach out to these people
What I can do is I can potentially offer them some sort of free trial so they maybe try my software out instead, and then start to build out backlinks for my respective site.
8:10 – Struggling to find backlinks?
Here’s my recommendation for you. Type your domain into SEMRush and then go to the backlink section and then select the very final tab for competitors.
Then from there sort it based off of either the most common referring overlapping domains or finding the most referred domains in terms of overall backlink profiles.
From this list, what you will find is you will get tons of new pages that you can then run even more advanced filters through.
Then select the export now button in terms of the SEMRush reports and then sift through that data and then delegate it to a virtual assistant to start researching these respective domains.
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