Marketing Analytics and Reporting

How to Fix Micromanagement at Workplace (2022 Remote Work Edition) [Video]

How to Fix Micromanagement at Workplace (2022 Remote Work Edition)

The fastest way to lose talent is to micromanage it. Leading isn’t about being right, it’s about setting the conditions for “right” to happen.

According to the State of the American Workplace report. 60% of employees don’t believe they have the opportunity to do what they do best every day at work. And especially after Covid, working remotely is the new normal for many of us. Managers, directors, or leaders who sense a lack of control due to their lack of employee interaction may micromanage their teams, leading to reduced engagement, poor motivation, and low productivity.

0:02 Intro
1:49 Effects of Micromanagement On Your Team
2:18 Actions for Leaders to Avoid Micromanaging
4:13 Four Essential Communication Skills for Managers & Leaders
4:53 Four Performance Management Conversations to Master

#micromanagement #micromanager #workplace

Simon Sinek once said:
A boss who micromanages is like a coach who wants to get in the game. Leaders guide & support, then sit back & cheer from the sidelines.


About Mert Damlapinar
Mert Damlapinar has been in director roles for eCommerce, digital marketing, and sales, he’s currently Global eCommerce Lead for Mondelez International. He holds a master’s degree in Applied Business Analytics from Boston University (magna cum laude), executive management certificates in Integrated Digital Marketing from Cornell University, and Applied Data Science from Massachusetts Institute of Technology.

He’s a member of MIT Technology Review Global Insights Panel, Consumer Goods Technology Executive Council, The Digital Shelf Institute Executive Forum, and Brand Innovators Labs Innovation Advisory Council.

He’s currently working on his 2nd book.

Opinions are my own, not the view of my employer Mondelez International.

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Marketing Analytics and Reporting

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub [Video]

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub 

0:06 Introduction
 1:56 Agenda
 2:31 Migrating to Google Analytics 4
 3:36 GA4 Account Structure 
6:42 Demo - creating a GA4 property
 9:10 Demo - creating a Data Stream
 13:00 Demo - Google Ads linking with the GA4 Setup Assistant
 15:17 Measuring custom events in GA4 
19:03 Measuring Conversions in GA4
 26:15 Migrating users with the GA4 Setup Assistant
 29:50 Reporting & Explore in GA4
 34:35 Demo - Reporting
 38:00 Demo - Customization
 44:23 Demo - Explore

Marketing Analytics and Reporting

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