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How Much Traffic do you Really Need?

How to Forecast Your Amazon PPC Approach [PPC Den Podcast] [Video]

PPC Advertising

How to Forecast Your Amazon PPC Approach [PPC Den Podcast]

Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR.

See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly!

We’ll see you in The PPC Den!


0:00 Intro– Get out your crystal balls!
4:43 When is forecasting necessary in Amazon PPC?
9:27 First step when planning an approximation
10:57 Where to get approximate search volume
15:50 Where to get approximations for average CPC
20:05 How to build a mid-case or worst-case scenario
28:35 When does Elizabeth use approximations
30:40 Why approximations are useful

If you like what you hear, please give this video a Thumbs Up and share it with your friends!

Resources & Links

— Search & Orders Approximation 3000 Google Sheet:
— Where to find Elizabeth Greene:
— Junglr:
— Here’s another episode featuring Elizabeth, What To Do About Low Click – Low Sale Keywords:
— How to do Keyword Research for Amazon PPC: Back to Basics:
— All About ACOS YouTube playlist:
— ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read) :
— Never miss the latest in Amazon PPC tips and best practices:
— All our episodes and show notes:​​​​​

Get a product tour of Ad Badger:

Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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