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How to Harness Out-of-Home Advertising [Video]

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Digital Marketing for Professionals

By , on 18 June 2024

OOH, or Out-of-home advertising encompasses any visual advertising media found outside of the home, including billboards, bus wraps, digital signage, and street furniture like bus shelters and kiosks. In an era where digital screens dominate our attention, this type of advertising retains a unique power to capture the public eye and engage audiences on the move. From towering billboards to subtle transit ads, OOH advertising leverages physical space to create unforgettable brand experiences and lasting impact.

Understanding OOH Advertising

Although it may seem somewhat outdated, that is far from the truth. In the current digital landscape, where user privacy concerns and technological changes are leading towards a cookieless world and increased use of ad blockers, OOH advertising remains a good option. As digital platforms face limitations due to these changes, OOH offers a unique opportunity to reach consumers in the physical world without the barriers of digital ad fatigue and data privacyconcerns. …

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