Categories
Marketing Analytics and Reporting

How to Install Google Analytics in WordPress for Beginners [Video]

How to Install Google Analytics in WordPress for Beginners

Google Analytics is a powerful tool for learning about your site. It can seem confusing with the steps they give you to install Google Analytics on to your site but our video should simplify the process.

In this video, we will show you how to use Google analytics for your WordPress site.

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–Links–

►Written Tutorial – How to Install Google Analytics for WordPress https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

–Top Resources–

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►Best WordPress Contact Form Plugin https://wpforms.com/wpbeginner
►Best WordPress Analytics Plugin https://www.monsterinsights.com/
►Best Lead Generation Plugin https://optinmonster.com/
►Best WordPress SEO Plugin https://aioseo.com/
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–Related Videos–

►WordPress Tutorial – How to Make a WordPress Website for Beginners https://www.youtube.com/watch?v=DvbFBxKcORA
►WordPress Gutenberg Tutorial: How to Easily Work With the Block Editor https://www.youtube.com/watch?v=JjfrzGeB5_g
►What is SEO and How Does it Work? https://www.youtube.com/watch?v=JjfrzGeB5_g
►How to Install a WordPress Theme https://www.youtube.com/watch?v=ZIPQRQLAz90

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Summary of this Tutorial:

Ensure you are signed up to Google Analytics, you can sign up using the link below:

https://analytics.google.com

You will need to sign in with your Gmail account and will be prompted to sign up.

Once you do you will want to insert an account name, website name, URL, and category for Google Analytics to know what to look for.

With your signup complete we will go back to your WordPress site and install and activate the MonsterInsights plugin.

Free:
https://wordpress.org/plugins/google-analytics-for-wordpress/

Pro:
https://www.monsterinsights.com/

With the plugin active you will want to go under Insights, Settings to configure the plugin settings.

There will be a button on this page to click with the title Authenticate with your Google account which brings up the authentication steps.

Following the steps, you will click to get your Google code and add it to the textbox and you will have successfully activated Google Analytics on your site.

If you would prefer a different plugin option you could go with Insert Headers and Footers.

Insert Headers and footers

https://wordpress.org/extend/plugins/insert-headers-and-footers/

When you sign up with Google Analytics they offer a script that they ask you to add to your header, you can copy that code and under Settings, Insert Headers and Footers you would paste the code into the header area and save your changes.

If you do not want either of those methods we would recommend taking a look at our written article for the code method to add it to your site.

#WordPress #WordPressTutorial #WordPressTips

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Categories
Marketing Analytics and Reporting

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub [Video]

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub 

0:06 Introduction
 1:56 Agenda
 2:31 Migrating to Google Analytics 4
 3:36 GA4 Account Structure 
6:42 Demo - creating a GA4 property
 9:10 Demo - creating a Data Stream
 13:00 Demo - Google Ads linking with the GA4 Setup Assistant
 15:17 Measuring custom events in GA4 
19:03 Measuring Conversions in GA4
 26:15 Migrating users with the GA4 Setup Assistant
 29:50 Reporting & Explore in GA4
 34:35 Demo - Reporting
 38:00 Demo - Customization
 44:23 Demo - Explore

Categories
Marketing Analytics and Reporting

"Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance" Ads conversion [Video]

If you're running Google Ads campaigns, it's important to track your sales performance to improve your return on investment (ROI). In this video, we'll walk you through the process of recording and analyzing data for your Google Ads sales. You'll learn about the different metrics you need to track, such as click-through rates, conversion rates, and cost per acquisition (CPA). We'll also show you how to use tools like Google Analytics and Google Ads reporting to gain insights into your data and make informed decisions about your advertising strategy. Whether you're a beginner or an experienced advertiser, this video will provide you with valuable tips and strategies to optimize your Google Ads sales and boost your ROI.#googleads #googleAds, #salestracking, #datarecording, #performanceanalysis, #ROI , #click-through-rates, #conversion rates, #CPA, #GoogleAnalytics, #advertising #strategy, #digitalmarketingcourse #digitalmarketingtips #digitalmarketingtraining #googleadscampaign #googleadwords #googleadwordstutorial #[email protected]