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Marketing Analytics and Reporting

How to Install Google Analytics with Google Tag Manager [Video]

How to Install Google Analytics with Google Tag Manager

There are many reasons why Google Tag Manager is the better option for installing your Google Analytics (Universal Analytics) tracking code.

I will explain in more detail the benefits of using Google Tag Manager for installing Google Analytics and also the reasons why Google Analytics is great for measuring your lead generation performance.

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Marketing Analytics and Reporting

Navigating the Change between Google Analytics 4 vs Universal Analytics [Video]

Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics. You'll learn about the advanced data collection and modification controls, user governance, and privacy features that help set Google Analytics 4 apart. 0:06 Introduction
 0:45 Agenda
 1:05 Enhanced Measurement & Events
 6:08 Organizational Governance
 9:31 Privacy Controls 
10:33 Takeaways