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How do you treat CRO, i.e. Conversion Rate Optimization? Is it something done by a small team to your calls-to-actions? Or is it truly ingrained into all of your marketing activities?My guest today certainly believes it should be the latter. She’s been invited to keynote on hundreds of stages including Google, MozCon and SearchLove.She’s also helped several high-growth brands including Teamwork, Sprout Social and Mercedes optimise their funnels, create experiences customers love and generate more leads.A warm welcome to the Strategic Marketing Show - the Founder of GetUplift - Talia Wolf.[You can find Talia over at GetUplift.co.]