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Marketing Platforms and CRM

How to Prepare for the Cookieless World with Bubblebox (Salesforce Partner) and SalesWings [Video]

How to Prepare for the Cookieless World with Bubblebox (Salesforce Partner) and SalesWings

Join Nancy Kwan – Director, Digital Marketing at Bubblebox and Philip Schweizer, Co-founder and CEO of SalesWings to find out how marketing and advertising teams can move forward as Google’s third-party cookies comes to an end.

Great for digital marketing and advertising professionals looking to better understand:

🍪 What are cookies
🍪 What’s happening in the marketing landscape
🍪 The future opportunities for digital advertisers
🍪 How to prepare and move forward

We’ll touch on five ways to move forward:

✅ First-party data strategy
✅ Compliant consent management
✅ Value differentiators and content strategy
✅ Personalization and customer journeys
✅ Exploring second party data

Take the time to get everyone in your organization up to speed on the recent changes. 2023 is coming around the corner. As marketers and advertisers, ensure that you’re already beginning the conversation with your teams at all levels and put a plan in place to shift to a cookieless world.

Whether you’re new or existing Salesforce users, we’re here to help! Contact us at [email protected] or visit www.bubblebox.cloud

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Marketing Platforms and CRM

Salesforce Digital Experience - Improving Talks Series [Video]

Are you curious as to how Salesforce(SF) can be used other than a Sales customer relationship management (CRM) tool? SF provides CRM software and applications for not only for sales but also customer service, marketing automation, analytics, and application development. Specifically for Customer Service where SF allows the creation of a Portal or Digital Experience Site allowing external access to SF Resources. Join Marcus Vandenbent as he demo's a fully functioning SF Digital Experience site with not just the ability to log or view a clients cases but also have the ability to use AI to retrieve recommended Wiki articles based on the content of a case or a search.About Marcus - Marcus Vandenbent is a consultant for Improving Atlanta (IA) for close to five years and specializes in explaining the needs of a business in how it relates to relevant technologies, specifically the Microsoft Office 365 platform. Marcus has over 25 years of experience in Information Technology, implementing everything from the architecture of both small and large data centers, to providing IT related training, to designing enterprise disaster recovery solutions, to creating small simple content management sites, to administering internal business management systems, and to implementing large scale/high volume cloud based sites.Prior to joining IA, Marcus was a Sr. SharePoint Architect for ATT where he focused on architecture, supporting and maintaining a hosted SharePoint enterprise environment. Marcus has experience with many types of businesses including Healthcare, Staffing, Credit Providers, Telecom, Marketing, and Facilities Management.