Join Nancy Kwan – Director, Digital Marketing at Bubblebox and Philip Schweizer, Co-founder and CEO of SalesWings to find out how marketing and advertising teams can move forward as Google’s third-party cookies comes to an end.
Great for digital marketing and advertising professionals looking to better understand:
🍪 What are cookies
🍪 What’s happening in the marketing landscape
🍪 The future opportunities for digital advertisers
🍪 How to prepare and move forward
We’ll touch on five ways to move forward:
✅ First-party data strategy
✅ Compliant consent management
✅ Value differentiators and content strategy
✅ Personalization and customer journeys
✅ Exploring second party data
Take the time to get everyone in your organization up to speed on the recent changes. 2023 is coming around the corner. As marketers and advertisers, ensure that you’re already beginning the conversation with your teams at all levels and put a plan in place to shift to a cookieless world.