1. Create content that's centered around a conversation that your customers have about your product or service, not just a keyword 2. Make sure your content is actually helpful and update it often 3. Include long-form content with multimedia (videos, images and graphics) 4. Monitor click-through rates in Google Search Console 5. Make sure your web page is lightning fast 6. Have a detailed schema.org linking strategy 7. Make sure your website is secure with HTTPS 8. Have a complaint linking strategy to build quality authority 9. Leverage the power of social media by linking back to your content and optimizing 10. Continue to build a strong brand by growing searches around your brand name 11. Prepare for E-E-A-T: experience, expertise, authority, and trust 12. Double down on your video content 13. Don't forget about international SEO 14. Make sure you have a good Core Web Vitals score Ultimately, to …

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