How To Recession-Proof Content Marketing w/ Bernard Huang [Video]

Learn how to keep your content budget strong in an uncertain economy.

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Blog post: https://www.siegemedia.com/conversation/recession-proof-content-marketing
Visit Clearscope’s blog: https://www.clearscope.io/blog

Chapters:
00:07 Welcome, Bernard Huang, Co-founder of Clearscope
00:30 How to recession-proof content marketing
5:05 Why exploring bottom-funnel topics are key
7:32 Attributing content to revenue, lead generation
11:57 Update content more
14:41 Repurpose content more
18:09 Using keyword rankings to prove success
19:05 Search demand’s decline and ChatGPT
22:36 The revolution of language models and unique data
30:10 Final tips, tactics, and tricks for recession-proof content marketing

Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
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Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA
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Directed by Cara Brown: https://twitter.com/cararbrown
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#seo | #contentmarketing | #recessionproof | #contentstrategy