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How do I SEO my YouTube videos?
The 11 best tips for YouTube SEO
Conduct keyword research first. …
Choose keywords with good reach potential. …
Use a good video title. …
Add tags to the video. …
Write smart descriptions. …
Edit the file name. …
Create transcriptions and captions for the videos. …
Make longer videos.
A well-ranked video and well done YouTube SEO can help to increase exposure even in standard SERPs. A popular video that inspires many people to click over to the brand website can also indirectly help to raise the rankings of your site itself.
How to Succeed with YouTube SEO
Videos have grown dramatically in their popularity with audiences – in 2017, an estimated 74 percent of all online traffic will be for videos. YouTube itself is the second-largest search engine, behind only Google. YouTube SEO is essential to help you succeed in your marketing efforts on this video platform. SEO tips for YouTube – brightedge 78% of people watch at least one video a week.
Understanding the role of YouTube SEO
In addition to boosting brand recognition and awareness, YouTube SEO can also play a more direct role in your marketing efforts. To begin, brands can drive traffic towards their YouTube channels through paid YouTube advertising. There are three types of ads available through Google TrueView video advertising:
You can select to create an ad that is played at the beginning, middle or end of a partner YouTube video. This is known as an in-stream ad.
You can create ads that are displayed in the search results for particular queries. This is called an in-search ad.
You can create an ad that appears on the YouTube watch page. This is an in-display ad.
The video developed should not be too long and it should be engaging from the first few seconds. This is particularly true for the in-stream ads, which users are often given the choice to skip after just a few seconds. The video should be oriented to the platform as well.
Select the right thumbnail. The thumbnail, along with the title, is generally one of the deciding factors for viewers when choosing a video and part of YouTube SEO. To find the right frame, you want to focus on conveying the content and emotions in the video. Eye contact can be a powerful motivator, so selecting a thumbnail that includes the subject looking at the viewer can be a good choice.
Make sure your video is in the best format. Using the wrong format can result in the video not appearing as crisp and clear, and thus less engaging which can hurt video SEO.
These tags should include your keywords as well as the video categories, information about the content, and any significant insight about the creation of the video or the people in it. To execute video SEO for exposure, make sure to target your demand by building the following assets with searchable keywords, topics, and context:
The video Title
The video Description
A valid link to related information on your website
The video tags
Use playlists to get serialized recommendations between your videos
Drive up watch time , which is a YouTube SEO ranking factor
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