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Marketing Analytics and Reporting

How To Set Up Goals In Google Analytics ⚽️ [Video]

How To Set Up Goals In Google Analytics ⚽️

Creating goals is the easiest part of any process, especially with the likes of Google Analytics!

Achieving your goals is a whole other story, and that’s for you to work – but what we can help do, is show you how to track them effectively!

In this episode, we cover off:
– why do we need to set up goals in Google Analytics?
– how to set up goals in Google Analytics
– the types of goals in Google Analytics
– how to assign value to goals in Google Analytics
– how to verify goals in Google Analytics

Learn more on our website: www.sleepinggiantmedia.co.uk/giantwednesday/

00:00 – 00:25 – Intro to Goals
00:26 – 00:56 – Why Do We Need Goals?
00:57 – 01:29 – Creating Goals
01:30 – 02:16 – Choosing Goal Types
02:17 – 02:45 – Destination Goals
02:46 – 02:58 – Duration Goals
02:59 – 03:16 – Event Goals
03:17 – 03:29 – Assigning Goal Values
03:30 – 03:55 – Verifying Goals
03:56 – 04:36 – Summary

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Navigating the Change between Google Analytics 4 vs Universal Analytics [Video]
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Categories
Marketing Analytics and Reporting

Navigating the Change between Google Analytics 4 vs Universal Analytics [Video]

Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics. You'll learn about the advanced data collection and modification controls, user governance, and privacy features that help set Google Analytics 4 apart. 0:06 Introduction
 0:45 Agenda
 1:05 Enhanced Measurement & Events
 6:08 Organizational Governance
 9:31 Privacy Controls 
10:33 Takeaways