The article mentioned in the video https://help.ads.microsoft.com/apex/index/3/en/56901
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In this short video, we’ll explore how to set up conversion tracking for your Microsoft Ads campaigns. Conversion tracking lets you see how effectively your ads drive desired actions, such as purchases or sign-ups, on your website. We’ll cover step-by-step instructions on creating conversion goals, installing tracking codes on your website, and monitoring your conversions within the Microsoft Ads platform.
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