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3 Steps to Building a Targeted Audience

How to shop smart online and avoid scams | Consumer Advice [Video]


The Better Business Bureau shares the red flags online shoppers should look out for.

GREENSBORO, N.C. — Online purchasing is a convenient way to shop, but it can also be dangerous. 


According to recent data from the Better Business Bureau, online purchase scams make up 30% of all scams reported, with nearly 72% resulting in financial loss. The report found people ages 35 to 54 were the most susceptible to scams while those 65 and up turned out to be the least impacted. Analysts attribute the findings to the constant education geared toward older generations about the dangers of scams.

The BBB is also warning people of employment and home improvement scams.


If a criminal is conducting an employment scam, there is a good chance they are operating under a fake vendor and asking victims to buy equipment with their personal funds. Typically the check provided for the task is fake and the …

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